Personal Branding – The Importance of Passion

Passion is one of the 7 +1 Ps of Personal Branding and comprises three elements:  Purpose, Vision, Values.

While this ‘bit’ might seem ‘soft’, unless we are really clear on why we ‘do what we do’, and are passionate about it, we will never be successful as a brand.  Think about the most successful people you know who are strongly personally branded – Jamie Oliver, Oprah, Bill Gates, Warren Buffet, David Beckham….they are absolutely passionate about what they do.

Purpose

Why do you do what you do for your customers?  What’s your ‘why’ for your customers?

In being successful in achieving your purpose for your customers, what’s your ‘why’ for yourself, your family, your lifestyle?

Vision

What do you want to achieve by being successful in business?  Dream big!

In being successful in business, what is your vision for your life?

Values

What values are critical to you in business?  Are they the same values that hold true for you in life?

If you’d like to learn more about how you can create your own personal brand so you stand out in your market as the ‘go-to’ person and the expert in your niche, please click here to receive my FREE e-book on the 7+1 Ps of Personal Branding.